Setting up an online shop or ecommerce solution for the first time can be complicated. Just doing a bit of online research can leave you bamboozled by an array of options. There are lots of "off the shelf" shopping cart solutions on the market and lots of web designers these days are serving them up to their clients. Magento, Shopify or Volusion are usually the most common that are offered, or you may be coerced in to believing that PayPal’s cart is the panacea that you’ve been looking for. With so many choices, you need to work out which option will cater for the demands of your business today and tomorrow.
It may seem as though an off the shelf solution would be cheaper than a custom built system. However, ultimately your choice will depend on whether the software is flexible enough and has the features to meet your needs. If you don't want to any special functionality, and if you aren't too picky about the way your site looks, and you are happy to spend a good length of time learning the features to control your shop - an off the shelf solution can be an inexpensive way to get your shop online - but you will have to suffer some pretty tough comprimises.
The benefits of a custom online shop or ecommerce solution stems from everything being designed and programmed to meet your exact requirements. If you would like some special features, or if you prefer a design that looks professional, then you should opt for a custom built solution. A custom built solution gives you the freedom to have whatever your business requires.
Custom solutions are future proof, so you can expand your shop and make modifications without limits. But the best thing about a custom solution is that everything is so easy to manage. Because the system to control your shop is also custom built, it makes it so simple for you to use and you won't need to spend hours learning how to use it. Many process can be automated and we can even link it all up your internal systems.
Totally Flexible custom built online shops
Opposite are a few screen shots from some of the online shops that we've built. There's also a few screen shots of some typical shop management functionality including examples of managing web page content, online advertising, customer accounts, online orders, products, stock control, VAT rates, shipping rates, promotional codes and shop departments.