Establishing your key objective(s) is a great place to start. These may range from simply raising brand awareness to generating sales, increasing your customer base or streamlining administrative tasks. Each company is unique and as a result we go to great lengths to understand our clients business, its aims, core values and customers. Armed with an understanding and appreciation of your business our web designers are then able to produce the initial design concepts and propose a specific structure for your site.
We take design very seriously. The visual appeal of your website directly reflects your business. Think of it as your shop window, if it doesn't look professional, neither will you. For us design not only means making something look great but it also has to function effectively. We pay a considerable amount of attention to how a website interfaces with its audience and this is essential for a website to succeed. From logical well structured navigation, right through to relevant content that subtly guides the user through the site. So whether you already have an idea of creative in mind or hire our Cornwall web designers to design the website for you, one thing is for sure, we will work with you to make your website look amazing and function magnificently!
Our vast web development experience and innovative approach to coding ensures that all of the websites that we build from our design studio in Cornwall incorporate search engine friendly coding. We use the latest, most reliable and stable technologies, to produce fast user- friendly websites that inspire, whilst operating flawlessly. Working to W3C guidelines we ensure full accessibility for web browsers, screen readers and mobile devices. If a website can't communicate with its visitors its failed at the first hurdle.
Monitoring the performance of your website is a great way to find out which aspects of your site are working the best, and which may need improvement or re-evaluation. Each website that we build comes installed with the Google Analytics (GA) enterprise class suite of tools. These tools generate detailed statistics about the visitors to your website and present them visually in the form of charts and graphs. GA can track visitors from all referrers to your website, including search engines, online advertising, pay-per-click campaigns, e-mail marketing and digital collateral. GA will allow you to see which of your pages are the most popular and which are frequently visited. If required GA can also be integrated with Google AdWords. This will allow you to review online advertising campaigns by tracking landing page quality and conversions (goals). Goals might include online sales, lead generation, viewing a specific page, or downloading a particular file.
It doesn't matter if you're a large organisation looking for a totally bespoke offering, or a start-up looking to establish a web presence, we pride ourselves in offering affordable, top of the range web solutions to any company with a passion for success.